WESLEY ADVISORY
BUYER INTERVIEW GUIDE

Purpose: understand the buyer before presenting a solution.

1. What problem are you trying to solve? Why now?
2. What happens today, and what does that cost in time or effort?
3. Who owns this outcome? Who approves a purchase?
4. What funding and timing constraints apply?
5. What would educators need to do differently?
6. What onboarding or support would be necessary?
7. What evidence would justify continuing after a pilot?
8. What procurement, privacy, accessibility, and technical reviews apply?
9. Who else should help define success?
10. What is an appropriate next step?

Record: evidence, unanswered questions, owner, next action, due date.
Do not treat enthusiasm as a purchase commitment.