Shape the idea
Clarify who you serve, what problem you solve, and what to test before investing more time and money.
Find your focus ↗Founder coaching • Business strategy • Accountability
You’re building
something.
Let’s move it forward.
Practical coaching for founders navigating the next decision—from shaping an idea and finding customers to pricing, partnerships, and a plan for growth.
Derrick WesleyFounder. Educator. Strategic advisor.
Built from firsthand experienceFounder of SeedlyngCEO, iMar Learning SolutionsIdeas into implementation
For the decision in front of you
You don’t have to work
through every question alone.
A thoughtful sounding board, honest feedback, and a practical plan you can act on.
Build the business
Work through your offer, pricing, customer discovery, partnerships, and the next priorities for your business.
Make a plan ↗Keep moving
Create a rhythm for decisions and accountability. Review what you tried, what you learned, and what changes next.
Explore ongoing coaching ↗A founder in your corner
Less second-guessing.
More purposeful action.
I’ve experienced the tradeoffs of building a venture: deciding what to create, finding the right customers, developing partnerships, and turning a plan into real work. That experience shapes how I support other founders.
- 01Get clearDefine the decision, the goal, and what is getting in the way.
- 02Work through the optionsChallenge assumptions, consider the evidence, and choose a direction.
- 03Turn it into actionLeave with priorities, owners, dates, and a way to review progress.
Ways to work together
A focused conversation.
Or support as you build.
Start with a conversation
Founder Fit Call
Let’s talk
A complimentary 15-minute conversation about what you are building, the challenge you face, and whether working together makes sense.
Request a conversation ↗One decision in focus
Founder Strategy Session
$295 / 60 minutes
Work through a challenge in your business model, customer focus, pricing, positioning, or partnerships.
- Short pre-session intake
- One-to-one coaching and advice
- Written next-step summary
Support and accountability
Ongoing Founder Coaching
$1,500 / month
A regular space to evaluate decisions, work through obstacles, and follow through on your priorities.
- Two 60-minute sessions each month
- One document review
- Defined support between sessions
Launch rates in USD. Scope, fit, and availability confirmed before engagement.
A specialty within the practice
Building in education?
I know that world, too.
My background as an educator and education founder brings a deeper perspective to K–12 market entry, pilots, district partnerships, and implementation. Dedicated consulting is available for education companies, schools, and organizations.
Accelerators & founder programs
Give your founders
space to think and build.
Bring practical coaching into your program through office hours, founder workshops, and ongoing advisory. We’ll tailor the work to the decisions your cohort is facing.
Bring Derrick to your program ↗What’s your next decision?
Tell me what you’re building and where you’d like support.