Week 1 · Focus
Choose the buyer, define the problem, and identify the assumptions to test.
Education market entry
Build the route from
interest to implementation.
The Wesley BRIDGE method connects customer discovery, pilot design, procurement planning, and adoption. Each stage ends with a decision and a usable deliverable.
B · Buyer & problem
Choose a narrow customer segment. Separate the budget owner, instructional champion, end user, and approver. Deliverable: buyer/problem brief and stakeholder map.
R · Readiness & resources
Check the timing, funding source, procurement path, technical requirements, and staff capacity. Deliverable: readiness checklist and risk register.
I · Impact & evidence
Define the improvement the buyer needs to see and what you can credibly demonstrate. Deliverable: outcome measures, baseline plan, and evidence inventory.
D · Design the pilot
Agree on participants, scope, responsibilities, support, timeline, and the decision at the end. Deliverable: pilot charter with conversion criteria.
G · Get to adoption
Plan the purchase process, onboarding, training, support, and communication. Deliverable: adoption and procurement action plan.
E · Evaluate & expand
Review progress against agreed measures and determine whether to improve, renew, expand, or stop. Deliverable: decision brief and next-stage plan.
Four weeks. A useful decision each week.
Week 2 · Validate
Review customer evidence, refine positioning, and test pricing assumptions.
Weeks 3–4 · Plan
Build the pilot, adoption plan, and outreach priorities. Finish with a 90-day roadmap.
Not sure where the gaps are?
Start with the free readiness scorecard or request a more detailed Market Readiness Review.